Abstract: This article provides a critique of recent developments in research examining media frames and their influence. We contend that a number of trends in framing research have neglected the relationship between media frames and broader issues of political and social power. This neglect is a product of a number of factors, including conceptual problems in the definition of frames, the inattention to frames sponsorship, the failure to examine framing contests within wider political and social contexts, and the reduction of framing to a form of media effects. We conclude that framing research needs to be linked to the political and social questions regarding power central to the media hegemony thesis, and illustrate this focus by exploring how framing research can contribute to an understanding o...